How Jay Gilbert built his influential Your Morning Coffee empire [Hypebot] FULL STORY

Services

I offer three services to address three unique needs:

1. Private Consulting Digital Strategy and Music Business Coaching for start-ups, artists, managers, data platforms and brands.

2. Label Logic (click for more) We build and run labels for artists, managers, and brands. We mentor and provide comprehensive label services for IP companies and brands including Product Management and Production.

3. Photography / Video and Creative Services [learn more here]

About Me

• Decades of experience as an executive with Universal Music, Warner Music, Sony Music and Fox Home Entertainment.

• I curate and produce YOUR MORNING COFFEE, a respected weekly music industry Newsletter and Podcast for industry professionals and college level music business programs.

• I co-host the BEHIND THE SETLIST podcast with Glenn Peoples for Billboard Magazine.

• I co-host the MUSIC BIZ WEEKLY podcast with Michael Brandvold for DIY artists, managers and students. We’ve recorded over 500 episodes to date with over a million plays.

• A Mentor for the Recording Academy’s GrammyU Program. Collaborate with several music business programs at the college level and a member of the Music Business Association’s Education Committee.

Release Strategy

“If I have a great song, my job is easy; if I have a good song, my job is impossible.” - Jonathan Daniel / Crush Management

It all begins with great music and a powerful narrative.

Next, I build a plan with these 5 things:

1. Goals

2. Narrative

3. Audience

4. Release Cadence

5. Strategy

It all starts with great music but consistency and creative is key.

Understanding the work

• My experience, relationships, knowledge base and time is my value.

• Every client is unique. Brands and start-ups need great partners to amplify their message. Some managers or artists need help with the basics while others are filling up arenas and need help with strategy, project management or an extra set of hands.

• The music business has a 93% failure rate if you’re only looking at ROI. There is typically very little revenue in physical sales and streaming for a developing or middle-class artist so the focus has to be more holistic. You must have a plan for other revenue streams like publishing, touring, merch, neighboring rights, synch, experiences, Twitch, loops / beats, brand partnerships etc.

• I typically have weekly calls with my clients.

Monthly Retainer

• I work on a monthly retainer and I never take a percentage of anything on the backend.

Happy to talk through this with you and answer any questions you have.